DEVELOPMENT STRATEGY OF HIGHER EDUCATION INSTITUTION IN CONDITIONS OF POLITICAL-ECONOMIC AND SOCIO-CULTURAL CHANGES

Summary. The article focuses on the important prob-lem, which is little studied in educational and peda-gogical sciences, namely, issue of professional compe-tence a head higher education institution modern conditions, his/her ability to respond changes remain competitive market services. shows that development knowledge economy, growing importance ser-vices sector require global transformations, qualitative conceptual framework training experts new formation.The expediency innovative system managing institution, revision internal management vertical staff, are substantiated. It has been proved commercial activity status turning it into an object economy causing need change methods, structure, principles, mission, policy, strategy objectives institution. substantiates creating service departments not directly related science, namely: marketing, manage-ment, business, finance, advertising, etc., determining use techniques, methods tools econo-my. investigated mentioned features set appropriate requirements for subject management, determine basic additional knowledge, skills qualities heads institutions will allow them meet requirements. Solving these problems competence principles quality man-agement institution.It lack systematic approach, ranging from gen-eral vision mission particular its depart-ments. proper manage-ment managers institu-tions only experience, increases period ir formation manager position, age at time appointment makes impossible fully realize them-selves as manager. emphasized this stimulates develop corresponding scientifically substan-tiated, relevant recommendations institutions, be engaged business activity.